In 2018, Eli Russel Linnetz a young, multi-hyphenate influential fashion designer launched his own brand ERL, initially for the opening of the Dover Street Market Los Angeles store at the request of Comme des Garçons and DSM president Adrian Joffe.  The core element of the brand is sustainability and especially the organic fabric that is used for the colorful collections. The genderless collections sum up various designs in pastel hues and cut-and-sew pieces which shows the creative aesthetic the brand strives for.