Escentric Molecules came into existence thanks to Iso E Super, an aroma-molecule that hovers close to the skin. Created in a laboratory in 1973, Iso E Super remained relatively unknown outside the world of perfumery until the launch of Escentric Molecules, although it is present at low concentrations in the background of many fragrances. Among perfumes, Iso E  Super is prized for its warm, velvety, cocooning effect that creates an indefinable aura round the wearer.