GANNI is a contemporary, global fashion brand owned and led by Copenhagen-based husband-and-wife team: Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. Founded in 2000, the label is self-described as ‘Scandi 2.0’, it encompasses the carefree spirit of Scandinavian dressing. Puffy print dresses, cozy sweats, and chunky boots are designed with an effortlessly cool city girl look in mind. The label avoids seasonal trends, focusing on wardrobe mainstays for the infamous GANNI girl. The brand is extremely committed to being as sustainable as possible in all its actions.