Medicom Toy is a Japanese brand that specializes in creating collectable toys and action figures, founded in 1996. Their most famous product, the BE@RBRICK - block-style figurines in teddy-bear style, launched in May 2001 and was a gift to attendees of the World Character Convention in Tokyo, Japan. The power of the BE@RBRICK is that it doesn’t align with any single brand, or really any point of view, instead it serves as blank canvas for each designer collaboration, which have included among other: Chanel, Undercover, Kaws and Fragment. The BE@RBRICK has become a highly valued collectable, which stands right at the intersection of style, art and fashion. Collections have become an integral part of the auction scene.