Medicom Toy is a Japanese brand that specializes in creating collectible toys and action figures, founded in 1996. Their most famous product, the BE@RBRICK - block-style figurines in teddy-bear style, launched in May 2001 and was a gift to attendees of the World Character Convention in Tokyo, Japan. The power of the BE@RBRICK is that it doesn’t align with any single brand, or really any point of view, instead it serves as a blank canvas for each designer collaboration, which has included among others: Chanel, Undercover, Kaws, and Fragment. The BE@RBRICK has become a highly valued collectible, which stands right at the intersection of style, art, and fashion. Collections have become an integral part of the auction scene.