MSGM is the Italian brand merging streetwear-coolness with the quality of classic Italian tailoring. In 2009 Massimo Giorgetti saw a chance for a fashion house that is as authentic as it is playfully irreverent. The designers love for pop culture is ever-present in the bold mix of colours, patterns and shapes. MSGM is full of energy, it’s a visual interpretation of rhythmic accents and overwhelming beats. Interpreting the latest trends in an original and kaleidoscopic way, MSGM has become one of the most acclaimed Italian brands on the international scene.