Nudie Jeans


Nudie Jeans is a denim brand founded in 2001 and is based in Gothenburg, Sweden. Becoming the most sustainable jeans label - this is the mission of Nudie Jeans. The central element of the Gothenburg label is the dry denim - the unwashed jeans. The craftsmanship behind it: Men* and women* were at work with their hands and skills at every step of production, from cotton harvesting to dyeing and weaving to sewing. That's why all Nudie jeans have been made from 100% organic cotton since 2012.