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Staud is the ultimate Los Angeles cool-girl brand. Founded by Sarah Staudinger and George Augusto in 2015, the brand was born out of the idea that it shouldn't just empower women, it should be accessible too. Each collection embodies a retro Californian vibe, inspired by Los Angeles street art. All clothing is designed and manufactured in LA too, Staud is a real local heroine. Just the right balance of classic and contemporary influences delivers a thoughtful mix of flair and function.