TNO The New Originals
The New Originals started in 2011 as a group of friends running a blog about fashion, design, and music. They quickly made a name for themselves in Amsterdam's nightlife scene by hosting parties at popular venues under the pseudonym TNO SoundSystem. In 2015, Rizky Lasahido, Maru Asmellash, and Eben Badu officially founded THE NEW ORIGINALS brand. Since then, THE NEW ORIGINALS has become a go-to label for performance clothing among creatives. The brand strives to make durable and long-lasting apparel that brings emphasis to one's individuality.