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Andersson Bell

Launched in 2014 in Seoul, the Korean brand Andersson Bell is known for clashing cultures, using high-quality fabric and complex cuts. With a Swedish last name and a reference to a Korean temple bell, it started to create noise by reinterpretation of Scandinavian vibes from a Korean point of view. Today the brand is not only referring to Scandi-Korean codes but has opened its perspective, intending to bring together what might not fit at first sight.